There definitely is a two-tier pricing format with what would be $17.99 print tpbs. Phoenix Resurrection: The Return Of Jean Grey More interesting is that Comixology has not been discounting the digital tpbs off list price, but Amazon has been. At least not until at least the next issue comes out. This is a fairly normal thing for prose eBooks, but the list price for single issue comics does not deviate from print.
First off, it hasn’t been publicly discussed much that Marvel’s digital list price is now lower than it’s print list price on digital trade paperbacks and collected editions. On the consumer side of things, a few things have come to light, mostly regarding pricing. If this is something that will periodically happen - and it went on for over a month - then retailers need to account for that in their planning. Again, we may suspect things, but we really don’t know and Marvel is a big enough client, Amazon/Comixology could have been agreed to give the 99¢ sale a rest without it being contractually obligated. There could be different contracts for each website.
The way the Comixology side of the 99¢ halted so abruptly, there’s reason to think Marvel had a hand in stopping it, but there’s no public evidence whether it was a contractual obligation being exercised. Since Amazon is still discounting off digital list price on their website, as it Google Play and BN.com, is it reasonable to assume the 99¢ sale could resume at any time or can Marvel give a compelling reason why it won’t?.
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